In the midst of an identity transformation, Logitech was launching a new home security camera in a growing, crowded market. This called for a new, fresh appeal including naming, brand identity and a strong launch strategy.
At Sideways, we focused on the human need for connection to create a point of differentiation for Logi Krypto. Rather than being a surveillance system—the product offered the opportunity to always feel connected and present for the moments that matter most.
We came up with the tagline “Don’t Miss A Thing,” to encompass the single message the brand conveys—Logi Krypto lets you protect, connect and be at home, wherever you are.