Samantha a multidisciplinary Creative Director + Arts Curator living in New York City. 
She is currently the Creative / Art Lead at Selina, an international hospitality group where nomads, travelers, and explorers redefining what it means to live communally. With 65 locations around the globe - and expanding - Samantha designs properties and experiences throughout Selina's locations and supports the development of the brand.
She was previously the Senior Art Director at Duarte Design, servicing clients such as Apple, Google, Cisco, Gap Inc., Greenhouse, and many more. Before that Samantha was the Associate Creative Director at Sideways NYC, leading the design department at their partner agency Arcade Creative Group — a Sony Music Company.

Throughout her career she has worked with clients in fields ranging from technology to arts + culture, from music to travel, and from publishing to online media. Applying her background as "hybrid creative"
, she executes projects and campaigns across a wide range of platforms.
Samantha is also well known for her entrepreneurship in the arts, collaborating with a wide-network of artists to launch major cultural initiatives and large scale events. Since 2011 she has been the Lead Organizer for the non-profit organization Arts in Bushwick, producing their celebrated annual festival, Bushwick Open Studios. This event provides a platform for hundreds of Brooklyn-based artists to display their work. Brooklyn Magazine cited these efforts by selecting her as one of "The 100 Most Influential People in Brooklyn Culture."   
Samantha specializes in Concept Development, Visual Storytelling, Branding / Rebranding, Traditional + Digital Media, Advertising, as well as Exhibition Design, Arts Curation, Community Organizing, and Event Production.
Contact: Samantha@HelloGoodDesign.com
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