CASE STUDY: PUMA “The Shoestring Xperience”
The vision behind The Shoestring Xperience was to more deeply integrate the iconic PUMA brand with the lifestyle of music, and elevate the careers of PUMA’s brand ambassadors, by helping them get to the next level.
This CLIO award-winning original branded content series features two up-and-coming hip-hop artists – Ca$h Out from Georgia and Dyme-A-Duzin from Brooklyn, NY – paired with music producers from different genres whom they have never met before. In the first two 3-4 minute documentary-style webisodes, we track Dyme-A-Duzin and Ca$h Out’s 24-hour collaborations with producer duos We Are Twin and The Soundmen, to create a new track in real time.
Treating fans to a look behind-the-scenes at the artists’ journey, these films document the entire creative process as it unfolds, both inside and outside the studio. Through the film we see how these collaborations push the artists’ creative boundaries and sound, resulting in the creation of entirely new music.
Creative Strategy, Concept Development  


CASE STUDY: Donald J. Pliner's FW '15 Campaign
To recharge Donald J. Pliner’s identity and elevate brand equity, we introduced a storyline into the catalog concept for the Fall/Winter 2015 campaign. “The Pair: A Love Story” explores the relationship between a woman, a man, and their shoes, using provocative double entendres.
Visually we pushed the brand into a lifestyle space. Rather than shoot in a studio, as they had in the past, we went on location to achieve a greater realism, and cast a couple that had genuine on camera chemistry. We also shot behind-the-scenes video footage for in-store screens and online digital film, further integrating the concept into the brand at multiple touch points.
The new work created sparks. DJP saw a 29% lift of whole unit sales, the company’s largest growth to date. Our ‘Love Story’ captured emotions and dollars, proving to be a quite the sales tool.
Concept Development, Art Direction

CASE STUDY: Honda x Sony
We helped Honda launch the 2017 Pilot, highlighting its best features from seating capacity to fuel economy, with
a focus on its technology advances like blue-tooth and the Sony Audio System. We developed a complete experiential program leveraging music and film to showcase the new vehicle.
The concept took guests on a journey that began with tracing back the parallel rich histories of innovation between Honda and Sony, and how they intertwined with iconic moments in film and music. Taking place at one
of the most famous sound stages on the Sony Pictures studio lot, guests were able to walk through these moments where major soundtracks and film scores were recorded. The video and audio history concluded with
an epic performance from Leon Bridges surrounded by the new 2017 Honda Pilot cars.
With overwhelmingly positive response from the intimate crowd of consumers, Honda and Sony employees,
 the event further strengthened the relationship between the two companies and has led to future engagements.
Creative Strategy, Content Development
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