CASE STUDY: PUMA “The Shoestring Xperience”
The vision behind The Shoestring Xperience was to more deeply integrate the iconic PUMA brand with the lifestyle of music, and elevate the careers of PUMA’s brand ambassadors, by helping them get to the next level.
Treating fans to a look behind-the-scenes at the artists’ journey, these films document the entire creative process as it unfolds, both inside and outside the studio. Through the film we see how these collaborations push the artists’ creative boundaries and sound, resulting in the creation of entirely new music.
CASE STUDY: Donald J. Pliner's FW '15 Campaign
To recharge Donald J. Pliner’s identity and elevate brand equity, Samantha and her team of creatives introduced a storyline into the catalog concept for the Fall/Winter 2015 campaign. “The Pair: A Love Story” explores the relationship between a woman, a man, and their shoes, using provocative double entendres.
Visually the brand was pushed into a new lifestyle space. Rather than shoot in a studio, this was filmed "on location" to achieve a greater realism, and cast a couple that had genuine on camera chemistry.
The new work created sparks. DJP saw a 29% lift of whole unit sales, the company’s largest growth to date. Our ‘Love Story’ captured emotions and dollars, proving to be a quite the sales tool.
CASE STUDY: Honda x Sony
Samantha and the Arcade Creative Group team helped Honda launch the 2017 Pilot, highlighting its best features from seating capacity to fuel economy, with a focus on its technology advances like blue-tooth and the Sony Audio System. A complete experiential program was developed, leveraging music and film to showcase the new vehicle.
The concept took guests on a journey that began with tracing back the parallel rich histories of innovation between Honda and Sony, and how they intertwined with iconic moments in film and music. Taking place at one of the most famous sound stages on the Sony Pictures studio lot, guests were able to walk through these moments where major soundtracks and film scores were recorded. The video and audio history concluded with an epic performance from Leon Bridges surrounded by the new 2017 Honda Pilot cars.
With overwhelmingly positive response from the intimate crowd of consumers, Honda and Sony employees, the event further strengthened the relationship between the two companies and has led to future engagements.