Benefit Cosmetics is known as the most action-packed brand in the make-up business. Thanks to its unique brand DNA. Benefit's award-winning products have made headlines around the globe and have become cult-favorites for gals of all ages. Benefit believes that beauty can have a real impact on a woman’s life. And it’s not just how we look, but how we feel.
At Duarte I helped craft a presentation for their Executive team to talk about Benefit’s DNA, their core values of their brand, and their heritage — which is what makes the company so different. The mantra “laughter is the best cosmetic” is carried throughout this colorful and playful design.