CFDA New York Fashion Week Digital Campaign


CFDA New York Fashion Week Website Landing Page

CFDA New York Fashion Week mobile scheduling app

At Sideways we worked with CFDA (Council of Fashion Designers) to launch the first-ever New York Fashion Week digital scheduling app. Pulling on beautiful fashion photography and stunning brand elements, we designed a complimentary website offering a user-friendly experience so that designers and fashion lovers could interact with each other. To maintain a fresh look, we suggested features such as the custom Instagram feed which pulls in user-generated photos based on hashtags to keep visitors engaged.