CFDA New York Fashion Week Digital Campaign
![](https://cdn.myportfolio.com/b6fc0e5d9c0632cb4437011f5350d70d/4d62f59d6c0a0286a5a72d63_rw_1920.jpeg?h=fa95ca13f33e1f1c2a0d60323b50603d)
![](https://cdn.myportfolio.com/b6fc0e5d9c0632cb4437011f5350d70d/fe14db66c6ccea5ea2f3c36d_rw_1920.jpeg?h=f6e746c87c39a0504c11c1fe27ada223)
CFDA New York Fashion Week Website Landing Page
![](https://cdn.myportfolio.com/b6fc0e5d9c0632cb4437011f5350d70d/1f1af060-7e1c-4174-94c8-ea2eb62c8b9e_rw_1920.jpeg?h=e2694241d495b1613229a8e7513afbae)
CFDA New York Fashion Week mobile scheduling app
![](https://cdn.myportfolio.com/b6fc0e5d9c0632cb4437011f5350d70d/a91b7bb8e7927b5a7f304f47_rw_1920.jpeg?h=e4eaf59d615215990df13717e2e5f2ff)
Samantha worked with CFDA (Council of Fashion Designers) to launch the first-ever New York Fashion Week digital scheduling app. Pulling on beautiful fashion photography and stunning brand elements, she and her team designed a complimentary website offering a user-friendly experience so that designers and fashion lovers could interact with each other. To maintain a fresh look, they suggested features such as the custom Instagram feed which pulls in user-generated photos based on hashtags to keep visitors engaged.