CFDA New York Fashion Week Digital Campaign
CFDA New York Fashion Week Website Landing Page
CFDA New York Fashion Week mobile scheduling app
CFDA
Samantha worked with CFDA (Council of Fashion Designers) to launch the first-ever New York Fashion Week digital scheduling app. Pulling on beautiful fashion photography and stunning brand elements, she and her team designed a complimentary website offering a user-friendly experience so that designers and fashion lovers could interact with each other. To maintain a fresh look, they suggested features such as the custom Instagram feed which pulls in user-generated photos based on hashtags to keep visitors engaged.
My Role
Creative Direction, Graphic Design, Web Design