SUSHISAMBA

Working at SAMBA Brand Management, Samantha led the creative team in designing all marketing and promotional materials, collaborating with the marketing department to create a 360 degree brand experience. She maintained brand integrity while evoking a sense of modernism, brilliance and the cultural presence of Japan, Brazil and Peru.

The Role

Creative Ideation, Partnership Strategy, Art Direction

SUSHISAMBA Strip

Working at SAMBA Brand Management, I collaborated with Designer Nurit Koniak to develop the identity and interior design for SUSHISAMBA Strip in Las Vegas, and continued to maintain the brand by executing all restaurant related design and marketing materials. Located at the Palazzo Casino and Resort in Las Vegas, SUSHISAMBA strip, the newest location of the SAMBA family needed a fresh brand identity to stand out amongst the crowd. Inspired by eccentric elements of the interior design, we developed collateral and campaigns that incorporate the vast menu selection and nods to SUSHISAMBA’s Brazilian, Japanese and Peruvian cultural roots.

Art Direction, Branding, Graphic Design

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