SUSHISAMBA strip
Working at SAMBA Brand Management, Samantha collaborated with Designer Nurit Koniak to develop the identity for SUSHISAMBA strip in Las Vegas, and continued to maintain the brand by executing all restaurant related design and marketing materials. Located at the Palazzo Casino and Resort in Las Vegas, SUSHISAMBA strip, the newest location of the SAMBA family needed a fresh brand identity to stand out amongst the crowd. Inspired by eccentric elements of the interior design Samantha and her team developed collateral and campaigns that incorporate the vast menu selection and references to SUSHISAMBA’s Brazilian, Japanese and Peruvian cultural roots. Located at the Palazzo Casino and Resort in Las Vegas, SUSHISAMBA strip, the newest location of the SAMBA family needed a fresh brand identity to stand out amongst the crowd. Inspired by eccentric elements of the interior design we developed collateral and campaigns that incorporate the vast menu selection and references to SUSHISAMBA’s Brazilian, Japanese and Peruvian cultural roots.
The Role
Creative Ideation, Partnership Strategy, Art Direction