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Digital natives crave authenticity and human connection, so Samantha and her design team at Sideways Inc. built a brand that inspires loyalty and enthusiasm among Millennials. Instead of promoting a digital aesthetic, the brand celebrates the tactile pleasures of the travel experience while living comfortably in a digital space. Following through on the brand decoupage, the website is a break from the expected; featuring off-gridded videos, cinemagraphs and photo stickers that promote guests' Instagrams.