The Raleigh South Beach Website Homepage
The Raleigh
The goal of this project was to make The Raleigh Hotel's digital presence as beautiful as its in-person experience. At Sideways, Samantha and her team transitioned the heritage brand of The Raleigh Hotel, an iconic art deco hotel on Miami’s South Beach, into an exclusive members-only club for the creative class of MIA. “Brand new nostalgia”, was the inspiration in developing the marketing collateral and a best-in-class online experience for guests.
The Role
Creative Ideation, Partnership Strategy, Art Direction