The Thompson Hotel

At Sideways, Samantha helped to frame Thompson Hotels’ sharp, finger-on-the-pulse editorial and image-forward layouts through property-focused brand pages. Simple, graphic bit-map patterns complement the wide-range of Thompson property photography and connect with the sought-after under-35 set. The user interface features recurring, programmatically-randomized collages of stories from the archive, which keeps content fresh and aesthetically pleasing.